Members Help Create Super Bowl Entry
Indiana Film News
Written by Thomas Johnson
Saturday, 10 February 2007 00:00
During the recent Super Bowl, Doritos held a contest which would allow the winner to air a Doritos commercial of their creation during the Super Bowl XLI broadcast.
Contestants were asked to make one or more thirty second commercials and submit them online. From the 1,066 entries, Doritos chose sixteen finalists. They then narrowed the field down to eight finalists and then five.
With the help of some IFN members and other talented people from the Indiana production community, the Herbert Brothers of Batesville submitted two commercials, titled "Ultimatum" and "Duct Tape." Both made the top eight! "Duct Tape" then made it into the top five!
Over the next couple of months, Doritos will be airing the top five commercials (including "Duct Tape") on various channels.
You can view the commercials online at:
Congratulations to everyone involved in creating both of these top notch commercials.